4: Creativity and Innovation

Thursday, October 5, 2017
Summary: Every entrepreneur faces endless challenges along the way. These problems never have one right answer, and often they have never been solved before. The only way for an entrepreneur to succeed is to view each challenge as an opportunity for a creative solution. The best entrepreneurs seek out challenges. The bigger the challenge, the bigger the opportunity! In this class, we will focus on stirring up your creative juices so that you can tackle the challenges ahead. You will be given several interactive projects that have no right answer. You will be encouraged to work creatively with your team, to stretch your imagination, and to take some risks.

Term Project (Policy on Term Project Assignments)

After this class session is over ... One person from each team should submit via canvas a short document containing a list of ideas for opportunities to evaluate as part of the OAP term project.

Quotes of the Day
  • "Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and are able to turn both to their advantage." Victor Kiam
  • "Creativity requires breaking established patterns in order to look at thinks in a different way." Edward de Bono
  • "Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep." Scott Adams
Guest: Leticia Britos Cavagnaro, Stanford University

Required Readings (Policy on Required Readings)
Study Questions (Policy on Study Questions)
  • When have you felt most creative?
  • What are your obstacles to being creative?
  • Prior to coming to the session, your team should determine a "Team Color" and/or "Team Dress Code or Item". For example, one team may decide to wear all green or to dress with ties and jackets. Please come to consensus on this issue, and come to class wearing your team color/dress/item. 
Online Assignment (Policy on Online Assignments)

Before this class session starts ... One person from each team should submit via canvas a short document with the team's name, names of the members, chosen color/dress/item, and selected weekly meeting time (all team members should be able to meet at this time every week).